Building Financial Clarity Since 2019
We started with a simple belief: businesses in Thailand deserve honest financial guidance without the jargon.
What began as a two-person consulting practice in Yala has grown into a trusted partner for companies navigating capital decisions. We still work the same way we did back then—direct conversations, realistic projections, and advice you can actually use.
How We Got Here
Back in 2019, I was helping a manufacturing company figure out whether to upgrade their equipment. They'd been burned by consultants who promised guaranteed returns and used every fancy term in the book. They just wanted someone to walk them through the numbers honestly.
That conversation shaped everything we do. No inflated projections. No confusing financial models that nobody can explain. Just clear breakdowns of what investments might look like under different scenarios.
We've worked with about forty companies since then. Some projects went better than expected. Others hit snags nobody predicted. That's business, and we talk about both sides openly.
What Guides Our Work
These aren't mission statement fluff. They're how we actually run projects.
Realistic Numbers
We build financial models around what's actually happened in similar situations. Market conditions change, costs fluctuate—our projections account for that uncertainty rather than pretending it doesn't exist.
Plain Language
If you can't understand the analysis, it's not useful. We explain concepts in everyday terms and make sure you know exactly what assumptions we're making in our calculations.
Context Matters
A payback period that works for one company might be terrible for another. We spend time understanding your situation—cash flow patterns, risk tolerance, growth timeline—before recommending anything.
Kasem Thongchai
Founding Partner and Lead Financial Advisor
I spent eight years at regional banks before starting CastWave. Most of that time was in commercial lending, reviewing capital expenditure proposals and watching which assumptions held up and which didn't.
What frustrated me was how often good business ideas got wrapped in overly complex financial presentations. Companies would come in with solid plans but couldn't get straightforward answers about whether the numbers made sense.
Now I work with businesses directly—usually manufacturers, logistics companies, and retailers thinking through equipment purchases or facility expansions. We run the analysis together so you understand not just the recommendation but how we got there.
Our Project Process
This is how most engagements unfold, though we adjust based on what you need.
Initial Conversation
We start with a call or meeting where you explain what you're considering and what questions you have. This helps us figure out if we're a good fit and what kind of analysis would actually be useful. No charge for this part—it's just a conversation.
Information Gathering
We'll need access to financial statements, cost estimates for the project, and details about how you expect the investment to affect operations. The more accurate this information, the better the analysis. We can work with preliminary numbers if that's what's available.
Analysis and Scenarios
We build models showing different outcomes—optimistic, pessimistic, and most likely scenarios. You'll see payback periods, net present value calculations, and sensitivity analysis that shows which factors have the biggest impact on returns.
Review Session
We walk through the findings together. This isn't a formal presentation—it's a working session where we discuss what the numbers suggest and address any questions. You should leave with a clear sense of the financial implications and what risks to watch.
Let's Talk About Your Project
Whether you're evaluating a major capital investment or just want a second opinion on your financial analysis, reach out. We can usually tell within one conversation if we can help.
Start a Conversation